Frederik Joustra

Name: Reva Limited
Price range: $

Founder

PROVE Technology Decision Intelligence

Frederik Joustra MSc is Director of Partnerships & Alliances at Workplaced, founder of Prove TDI and an independent strategic consultant specialising in workplace technology, PropTech, IWMS, occupancy analytics, smart buildings and digital transformation. He has more than 15 years of experience across enterprise technology and the built environment, working with organisations including Workplaced, PointGrab, Spacewell and Nemetschek, as well as advising organisations through expert networks including Guidepoint, AlphaSights and Dialectica.

His work connects corporate real estate, facilities management, behavioural insight, digital infrastructure and technology decision-making. Through Prove TDI, he is also developing an evidence-led approach to Technology Decision Intelligence, focused on turning fragmented market, operational and technical information into more structured and defensible decisions.

Across his work, Frederik focuses on a recurring challenge: organisations increasingly have access to workplace and building data, but data alone does not create intelligence. His work explores how utilisation, occupancy, employee behaviour, collaboration patterns and operational context can be combined to support better workplace decisions. His Workplaced role specifically covers workplace intelligence, analytics, occupancy and employee-experience solutions.