How Multifamily Properties Can Beat the Heat
In the age of triple‑digit heatwaves and grid emergencies, multifamily buildings are on the front lines of one of the biggest challenges in energy: meeting the rising demands of an increasingly volatile grid while ensuring resident safety and comfort.
In this session, Parity’s CEO, Brad Pilgrim, will unpack how Grid‑Interactive Efficient Buildings (GEBs) are transforming from a future concept into a practical, revenue‑generating strategy for owners and operators, drawing on insights from Parity’s latest white paper. Brad will break down:
-What GEBs are, and why automating your HVAC systems is one of the fastest ways to make your building grid‑ready.
- Why demand response events are increasing - from climate‑driven extreme weather to skyrocketing data‑center and AI‑related loads, and what this means for property owners and operators.
- How demand response events impact multifamily properties - from building operations to resident experience and long‑term asset performance.
- A real‑world case study - hear how a multifamily operator used automation to turn a grid emergency into an operational and financial win.
Whether you’re a property manager, asset owner, or sustainability leader, this talk will share unparalleled insights into the new normal of grid volatility and how you can unlock savings and revenue along the way.
Session Speaker
Brad Pilgrim is the co-founder and CEO of Parity - a Remote HVAC Optimization as a Service company, focused on buildings in the multifamily and hospitality sectors. Prior to Parity, Brad was on the ground floor of several small businesses and startups. In his early to mid-twenties, Brad led sales efforts in Canada and US for two solar technologies companies that were both acquired by a Fortune 200 companies. Through years of mentorship and working closely with the founders and investors of previous companies, Brad turned his attention to solving the energy waste problem in buildings, the largest contributor of CO2 emissions globally.
Since late 2016, Brad has led his team to develop and deploy Parity Inc in Canada and US into some of the biggest names in real estate and secure investment in Parity from both private equity and institutional venture capital firms from the US and Canada.
