Building Certifications and AI: Can We Close the Design–Performance Gap?
From RESET to NABERS, WELL to BREEAM, building performance standards are raising the bar for owners and operators. Yet too often, certified buildings underperform once occupied, exposing the gap between design intent and operational reality. This session explores how AI and high-quality building data can bridge that divide—helping owners move beyond reactive compliance toward predictive, performance-driven intelligence. Certification is no longer the finish line; with AI, it can become the starting point for lasting asset value, stronger tenant retention, and real ESG credibility.
Session Speaker
With over a decade of product marketing experience in automation and control software at ICONICS, Sam now supports Mitsubishi Electric ICONICS Digital Solutions (MEIDS) in bringing our Smart Building solutions to market. He focuses on turning complex technology into clear business value—building cases that show how smarter workplaces and buildings can improve performance, efficiency, and experience. Passionate about bridging innovation with real-world impact, Sam works to ensure Smart Building solutions deliver measurable results for both owners and occupiers. Outside of work, you’ll find him on long walks with his young family and black Labrador, Reggie, unwinding with a good true-crime documentary, sneaking in the occasional round of golf, or knee-deep in nappies.
