As a leading collaborator in the building industry, Samsung commissioned bespoke research, looking at the change in consumer demands when it comes to smart homes. The research also looked at the correlation between these smart homes and energy efficiency, with 56% of respondents believing smart homes will save them money.
The results provide essential guidance to those in construction as to how to best meet the purchasing demands of the modern consumer. Recent research has shown that consumers are looking to install smart technology into their homes and are willing to pay premium prices for it, up to 6.5% more than the average UK house price. For gen Z, environmental impact is a top factor to consider when choosing a new home, with findings showing that almost 40% of gen Z buyers want their next property to be a smart home.
With consumers looking to prioritise technological needs in the home more, and willing to pay up to an additional £18,000 on average for a home.
Samsung Electronics UK and Ireland
Murtaza Bukhari is Samsung’s GM for UK & Europe focussed on large scale Strategic Partnerships. Coming from a management consultancy background, Taz has been at Samsung for 12 years, with a focus on Enterprise B2B and C-suite key relationship management. He is a results-driven business leader taking an entrepreneurial and consultative approach to drive new market development, long term customer retention and business growth. Taz looks after Samsung’s large customer business sector with a focus on construction, large scale area regeneration and green development.